We have found that most law firms we speak with have little tangible evidence that their current marketing strategy is effective. Often they have a significant amount of money being spent on "marketing" but not any real idea which aspect of their marketing channels are producing the best ROMI (return on marketing investment). Our strategy session is designed to help you identify what your ROMI is for each marketing channel, ie. for every $1 spent on AdWords you are realizing a $10 return. We would express this as a ROMI of 10:1. By knowing this information you can allocate your budget to the channel that is producing the best results. As part of this process, we can also make recommendations on this allocation, or in some cases, provide you with a detailed road map to achieve the desired returns.
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