The Ultimate Law Firm Landing Page?

Our local search marketing team often sees good-sized and successful law firms that are not experiencing a significant call through rate as compared to visitors to their websites.  One of the major reasons this happens: a lack of a properly optimized and focused landing page structure and content.  If you want to dominate and convert visitors into potential…Read More

11 Ways to Manage Your Firm’s Online Reputation and Reviews

If you want to ensure that your law firm stands out online, positive social ratings and reviews, especially on Google Plus, are incredibly important to the consumer deciding on which law firm they should call. For optimal search engine marketing results today, Google ratings and reviews are more influential than almost any other element of…Read More

Case Study #3: Affordable Website Redesign and Marketing Plan

“Thank you! It looks great!!” – Jacquelyn R., Real Estate Attorney Situation when Client came to us:  Client came to us with a non-mobile responsive website that had broken links/images and was running on an outdated platform (see ‘Before’ screenshot below). The client wanted to give the site a facelift, incorporating a more modern design…Read More

Facebook Ads Should be Part of Your Law Firms Lead Generation Strategy.

I wrote this case study for another business unit that I manage that deals with local lead generation for contractors. Although it does not specifically address law firms, the concepts and lessons learned apply to any business that needs a steady flow of highly targeted leads to prosper. Most Law Firms I work with are…Read More

Case Study #2: Facebook Marketing for Local Contractors

“I have been tracking our Home Advisor leads compared to our Facebook Ad you setup…the bottom line is I cancelled my account with Home Advisor today. The Facebook ad is a lot cheaper and is converting to sales at a much higher rate! Keep it up.” – Jack C., Water Damage/Mold Removal Service Facebook Ads…Read More

Law Firms – Organic or Paid Search in 2016?

Here’s a couple of great articles that caught my attention for law firm marketing in 2016. The first looks at Google’s recent changes and the difficulty in achieving a #1 position organically, which in most cases is now #8 on the page when you count the four paid ads, followed by the three local listings.…Read More

4 Law Firm PPC Budget Killers

Here are the four most expensive and common mistakes I see being made by law firms doing paid search marketing (and even by some of the agencies that manage these campaigns for them). Look out for these budget draining, conversion killing, profit eaters when structuring your PPC campaigns. 1. Key Phrase Match Types are Used…Read More